Carrie Whalen

A little about me…

As a copywriter to the core, I’m passionate about crafting engaging content and campaigns that inspire action.


With a background in performance marketing, I create work that wins. From my proven direct response techniques and omni-channel marketing savvy to powerful storytelling principles, I’m a true pro at bringing impactful ideas to life.


I'm also a Chicago sports enthusiast, socks (and Sox!) aficionado, volleyball lover, concert goer, fantasy football champ and streaming fiend. I gotta know: what must-see shows are you watching right now?

— SKILLS

Brand builder

Strategy smarts

Content creator

Pitch pro

Manifesto crafter

Naming expert

Team leader

Problem solver



— EXPERIENCE

Creative Director, Yamamoto


Associate Creative Director, Civilian


Senior Copywriter,

TargetCom


Copy Supervisor,

Group Insurance Administrator


— FUN STUFF

Nourishing Hope volunteer

Sports fanatic

Part-time podcaster

Wordle nerdle

Wannabe bird watcher

Recent highlights:


> Helped grow a one-off social campaign into an over $1 million client, and the client is still one of the biggest revenue generators for the agency.


> Spearheaded the creative of a new product campaign that resulted in a hugely successful launch, including conceptualizing a webinar that produced over 5,000 leads. 


> Developed a brand awareness campaign for a legacy cleaning product that not only elevated name recognition; it also increased product sales by 60%.  


> Crafted a customer-retention program for a health insurance carrier specializing in small businesses. For over three years, our monthly email campaign generated high open and click-through rates, performing at a level that exceeded all expectations and industry standards.


> Worked as the main copywriter on the team that reimagined the marketing approach for a cancer center, helping the hospital grow from two locations to a nationwide network that increased patient enrollment as well as revenue. The partnership thrived for over 10 years. 


> Designed communications for a dental implant provider that united over 40 centers under one true brand campaign, elevating their reputation in the eyes of patients and in the minds of the dental community. This resulted in higher consultation and referral numbers for the centers.

CLIENT EXPERIENCE