Carrie Whalen

Cancer Treatment Centers of America


Getting personal about cancer care.


Cancer Treatment Centers of America (CTCA) had a reputation for their compassionate cancer care. In our 10 year partnership, our work was inspired by the patients' perspective. Our campaigns celebrated everything from survivor stories to CTCA’s advanced treatment options to PSAs. And the "Outsmart" campaign earned the client a Telly Award.

We worked with the NFL Players Alumni Association to create the “Prostate Pep Talk” campaign to motivate guys to get checked.

The integrated campaign included display ads and a landing page that made it simple to make an appointment.

Outsmarting cancer

To create awareness around their advanced treatment techniques, this concept was fueled by the idea that the teams at CTCA don’t just fight cancer — they outsmart it.

:30 broadcast spot

Print ad

Landing page

Empowering hope

No one told the CTCA story better than the people who were treated there. The patients were always at the center of our campaigns.

Sponsorship print ad / real patients

Series of print ads / integrative care

Sponsorship print ad / real patients

Series of print ads / integrative care

Personalizing the journey

Everyone’s cancer treatment journey is different. My team helped CTCA optimize their website so patients could explore options and meet the doctors who would be part of their care.

Home page for the women’s health hub

Contact Carrie

With over 20 years of agency experience, I'm ready to jump "write in" to bring a high level of expertise and enthusiasm to your creative team or next project.


EMAIL: carriewhalen815@gmail.com

MOBILE: 773.715.2836