Carrie Whalen

Illumina


Unlocking the power of the genome? Simple.


Illumina, a biotech company, was launching a new genomic sequencer. The ease-of-use and accessibility of the instrument was revolutionary. So the awareness campaign embraced the power of simplicity and resulted in the most successful product launch ever.

This video played at the beginning of the launch webinar to unveil the new MiSeq i100 Series, a new benchtop sequencer.

Social + content campaign

After the launch, we turned our focus on generating qualified leads for the Illumina sales team. Below are a few examples of the social ads along with an infographic, one in a series of content pieces I wrote to demonstrate the power and sustainability of the new sequencer.

Social campaign on LinkedIn

Display ads

Social campaign on LinkedIn

Web banner

Social campaign on LinkedIn

Display ads

Smart sustainability

Going green was a huge benefit for labs. We worked closely with the client to create the copy for the infographic below.

Sustainability infographic

Contact Carrie

With over 20 years of agency experience, I'm ready to jump "write in" to bring a high level of expertise and enthusiasm to your creative team or next project.


EMAIL: carriewhalen815@gmail.com

MOBILE: 773.715.2836