Noom for Work

Turning happy employees into a healthy workforce.

Noom, the popular behavior change app, was expanding into the working world. We empowered HR folks to be HR heroes and established Noom for Work as a must-have benefit for wellness-focused companies and their employees.

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We used existing video footage and Noom brand assets to create the video that introduced Noom for Work.

Series of paid LinkedIn ads

Display ads targeted at HR pros

Series of paid LinkedIn ads

Display ads targeted at HR pros

Series of paid LinkedIn ads

Display ads targeted at HR pros

Whitepaper example featuring Noom Mood

White paper example featuring Noom Mood

Whitepaper example featuring Noom Mood

White paper example featuring Noom Mood

Contact Carrie

With over 20 years of agency experience, I'm ready to jump "write in" to bring a high level of expertise and enthusiasm to your creative team or next project.

EMAIL: carriewhalen815@gmail.com

MOBILE: 773.715.2836

Carrie Whalen

Noom for Work

Getting social with HR heroes

By creating a social campaign toolbox of different headlines and visuals, we built assets and a testing strategy to see which messages resonated with our audience. And the bubbly Noom brand voice gave us the freedom to have a little fun to really stand out in the LinkedIn feed.

Whitepapers that work

In close collaboration with the client, my team developed a set of whitepapers that made the scientific side of Noom digestible and approachable. We showed HR leaders why investing in Noom was a smart move for organizations.