Carrie Whalen

B2B Campaigns


Breaking through with better B2B communications.


I’ve leveraged my strong foundation of performance marketing, storytelling and strategic skills to create engaging campaigns and thought leadership materials that span a bunch of different industries. My goal is to craft content that converts into leads.



Mercer

Mercer is a global leader in employee benefits strategy and compensation. They deliver insights and solutions that help companies stay on trend with things like pay, health benefits and more. The Mercer brand is built around the idea of, “welcome to brighter.” Their email and LinkedIn campaigns lean into that concept. We blend branding with performance marketing principles to drive leads and increase their client roster.

LinkedIn Campaign

Email Campaign

Email Campaign

Office Depot Business Solutions

Office Depot is more than your neighborhood office supply store. They also partner with businesses to help create modern, productive workspaces. My team was tasked with building awareness around their cleaning products and services. Our concept “Go with ODP” was catchy and visually appealing, sweeping up leads with a social and email campaign.

LinkedIn ads

LinkedIn ads

Email series

Blue Cross Blue Shield Association

To help companies across the US find the right health insurance benefits, Blue Cross Blue Shield created an employer-facing resource called Smarter, Better Healthcare. We wrote and designed different elements to establish BCBS as the thought leader in the space.

Insights hub website

Example of white paper (full PDF available)

Example of infographic (full PDF available)

Example of messaging direction (digestible content)

Video that told the BCBS Value Story.

Chemours

As a chemistry company with the mission to "create a better world through the power of our chemistry," Chemours had to establish themselves as an innovative resource for partners that wanted to go beyond standard solutions for their products. We developed a bunch of great content that turned into an even greater pool of qualified leads.

Infographic for medical devices

Call to action to connect with Chemours

Infographic for automotive lubricant

Example of interactive section of infographic

Contact Carrie

With over 20 years of agency experience, I'm ready to jump "write in" to bring a high level of expertise and enthusiasm to your creative team or next project.


EMAIL: carriewhalen815@gmail.com

MOBILE: 773.715.2836